Flash-Frozen Seafood: Fresher Than “Fresh”

When it comes to quality seafood, fresh isn’t always the superior choice. Thanks to modern flash-freezing technology, many frozen fish and seafood products actually deliver better freshness, flavour, and nutrition than items labeled as “fresh” in-store.

Today’s fishing vessels are equipped with advanced flash-freezing units capable of locking in freshness just minutes after the catch. Using ultra-low temperatures, these systems freeze fish solid in seconds—preserving texture, taste, and nutrients at the exact moment the seafood reaches peak perfection.

Because the freezing happens immediately after harvest, there’s no need for artificial preservatives or long, quality-draining shipping times. What you buy from the freezer section is often fresher than seafood that’s traveled for days to reach a retail counter.

Flash-frozen seafood offers:

Superior freshness locked in at the source

Optimal flavour and texture preserved instantly

No chemical preservatives required

Reduced waste and longer shelf life

Consistent quality year-round

Choosing flash-frozen fish and seafood means choosing convenience, sustainability, and premium quality—often better than “fresh.”

Browse the varieties of frozen fish available in-store! Click ‘Inquire’ to send us a message or question about the product you’re interested in!